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The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information
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About The Fender Archives: A Scrapbook Of
Product Description (Book). Welcome to The Fender Archives part history, part archive, part scrapbook, and part treasure chest. You are invited along on a research expedition, a sort of archeological dig through several sites: file folders in Fender's offices; the family archives of Don Randall; author/curator Richard Smith's collections; the photo galleries of John Peden and Fretted Americana; jammed metal cabinets in a sweltering warehouse near the Corona factory; and the home of the late Bob Perine in Cardiff-by-the-Sea, just blocks from the beach where he and Ned Jacoby took now-iconic photos of high school kids, surfboards, palm trees, and chrome-clad rocket-ship guitars in Shoreline Gold and Daphne Blue and Candy Apple Red. The Fender Archives looks at the company from the inside. Handwritten letters, production totals, personal logbooks, in-house memos, Leo Fender's drawing-board sketches, financial reports-such documents are freed here from long confinement in cardboard boxes and filing cabinets, dusted off, and promoted from background to spotlight. The Fender Archives sheds new light on the inspirations for revolutionary instruments and amplifiers, their sometimes difficult births and growing pains, the environment into which they were unleashed upon the world, and the motivations and personalities of key players. Review ''There's plenty here for the gear-head, player or collector and the casual fan alike. Beautifully illustrated, designed and printed, this book deserves a place on your shelf right next to a vintage tweed and Broadcaster. Essential, gorgeous and tons of fun, Wheeler has delivered a book that is not to be missed.'' --AllMusicBooks ''The Fender fan should be quite happy with this (and then be in the mood to go out and buy a new guitar).'' --Radio World, December 24th ''The Fender Archives (Hal Leonard Books) is an insightful look into the creative process of inventors and visionaries in a time where it seemed that anything that was imaginable was also achievable. It's both a good read and a great visual record of a truly modern American invention.'' --Something Else! January 13th ''You don't have to be a Fender devotee to appreciate the attention to detail that Tom Wheeler put into The Fender Archives. With its in-depth and personal look at the inner workings of the company, this book is fascinating on countless levels that will intrigue any fan of the electric guitar and popular music. It's a treasure trove of documents, photographs, handwritten letters, schematics, price lists, advertisements and much more, delivered in a way that really lets the reader experience that history firsthand. The presentation is impeccable, with embedded envelopes throughout that make you feel like you're raiding the Fender vault, finding artifacts like the Western Union telegram from Gretsch in 1951 informing Fender that they were infringing upon the 'Broadkaster' trademark, which resulted in the mythical 'Nocaster' models. For Fender fanatics, electric guitar enthusiasts and music fans in general, The Fender Archives: A Scrapbook of Artifacts, Treasures, and Inside Information is a must-have reference.'' --Harmony Central ''Fear not: This isn't a musty scholarly tome for academics. This is truly a book for guitarists and amp aficionados.'' --Vintage Guitar About the Author TOM WHEELER is a former freelancer for Rolling Stone, the former Editor In Chief of Guitar Player magazine, and the author of The Guitar Book, American Guitars, The Stratocaster Chronicles, The Soul Of Tone, and The Dream Factory.
