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The Earth's Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution
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About The Earth's Best Story: A Bittersweet Tale Of Twin
Product Description The Earth's Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods company to sit next to its mainstream competition on supermarket shelves-a step that revolutionized and empowered the organic-foods movement as a whole-and benefited hundreds of farmers as well as the millions of babies whose very first foods have been organically grown, thanks to Earth's Best. The Koss brothers, Ron and Arnie, had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised millions of dollars to start the first organic baby food company in the United States. How unlikely was that? The Earth's Best Story is a bittersweet tale about the founding of Earth's Best Baby Foods twenty-five years ago. Told through the dual narrative of each brother, this is not a business tome, although it is rich in entrepreneurial lessons and know-how. Rather, it's more like a "how to," "how not to," and "how they did it" memoir. It's personal, it's intense, it's inspirational, and it's full of reflections and tales of wonder and woe. People of every imaginable background and station in life want to make a difference with their lives. But how do you effectively do that? How does an idea successfully journey across the wastelands separating fantasy and reality? The Koss brothers take the reader on this journey. Theirs is a tale of idealism, naivete, and possibility that reflects the quest to find a place in this world by somehow changing it for the better. Review The Washington Post-Let's eat! No two words could be more universal or -- according to three new books -- more controversial. These authors have different stories to tell, different flags to wave, but they're all marching forward in agreement on one thing: The food we eat is in danger, and so is our environment. Readers who open these covers will hear the shouting on every page: It's time to take action! It's time, in short, for a food fight.When twin brothers Ron and Arnie Koss launched their business in the mid-1980s, they found themselves on the front lines of a brand-new movement. Their weapon of choice? Baby food -- the first organic baby food in the United States. "Our goal was to make the world a better place," writes Ron Koss, "nothing less. This is how we would define 'success.' This was our bottom line." A rip-roaring entrepreneurial tale, The Earth's Best Story is packed with drama, from exploding equipment and workers drenched in apple juice to relentless financial crises and complex boardroom battles. Who knew baby food would be such treacherous terrain? Writing in a sort of back-and-forth, journal-entry format that some may find too detailed and confessional, the Koss brothers offer a candid account of their start-up venture, from the moment of inspiration to the bittersweet end. Although the brothers wound up losing control of the company (and leaving even before it was sold to Heinz in 1996), their efforts helped forge a new organic path through the mainstream food wilderness, and that's a lasting victory. "A fascinating look into the minds of two entrepreneurs interested in more than the bottom line."--John Seabrook, author of Flash of Genius "Environmentally and socially responsible businesses don't just happen--they are created by passionate and persistent people. Arnie and Ron Koss's pithy account of birthing the nation's first organic baby food company is an intimate, no-holds-barred look at what it takes to launch a transformative business. It's an entertaining and enlightening textbook for anyone who dares to live their green dreams."--Joel Makower, Executive Editor of GreenBiz.com and author of Strategies for the Green Economy "For parents concerned about health and the environment, and organic consumers, this is an enjoyable and uplifting book. I highly recommend The Earth's Best Story."--Ronnie Cummins, Director, Organic Consumers Association "It is always enlightening to rea
