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The Disruption Mindset: Why Some Organizations Transform While Others Fail
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About The Disruption Mindset: Why Some Organizations
Product Description Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don’t have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society. Review The Engaged Leader named the recipient of the 2016 Small Business Book Award The Engaged Leader named the recipient of the Independent Publisher Book Award, 2016 Groundswell, revised edition, named a Top 25 best social media book of 2011 by Customer Think Open Leadership debuted at #5 on The New York Times bestseller list, May 2010 Groundswell named the recipient of the 2009 Berry-AMA Book Prize for the best book in marketing Named by Fast Company as one of The Most Influential Women in Technology Groundswell named by CIO Insight as one of the Top 10 Business Tech Books of 2008 Named by Fast Company as one of The 12 Most Creative Minds of 2008 Groundswell named by Businessweek as one of the Best Innovation & Design Books of 2008 Groundswell named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing Groundswell named by Advertising Age as one of the 8 Books You Should have Read, 2008 Groundswell named one of 10 Insightful Web 2.0 Books by CIO Insight Groundswell, co-authored with Josh Bernoff, named by Amazon as one of the Top 10 Business & Investing Books of 2008 About the Author Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008. Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0. A graduate of Harvard Business School, with a magna cum laude degree from Harvard College, she currently lives in San Francisco. You can follow her blog at charleneli.com/blog and at twitter.com/charleneli.
