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Product Description From their return in 1999 through the winless 2017 season, the Cleveland Browns had the worst record in the NFL. And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) … often a new coach or GM or quarterback (or all three) … then the losses … and back to rebuilding. Pluto reviews all the major moves―draft choices and deals, hiring and firing and reshuffling―and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans. About the Author Terry Pluto is a sports columnist for The Plain Dealer. He has twice been honored by the Associated Press Sports Editors as the nation’s top sports columnist for medium-sized newspapers. He is a ten-time winner of the Ohio Sports Writer of the Year award and has received more than 50 state and local writing awards. In 2005 he was inducted into the Cleveland Journalism Hall of Fame. He is the author of more than 30 books, including The Curse of Rocky Colavito (selected by the New York Times as one of the five notable sports books of 1989), and Loose Balls, which was ranked number 13 on Sports Illustrated’s list of the top 100 sports books of all time. He was called “Perhaps the best American writer of sports books,” by the Chicago Tribune in 1997.