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It’s not mechanical. It’s material. And personal. A unique cell structure within our material is activated by the unique characteristics of your body. Your weight, your shape, your temperature, your sleep position. Even as these elements change throughout the night, our legendary material continues to comfort, support and conform to your body. And unlike ordinary pillows, these pillows won’t lose their shape or flatten over time. This is a difference you can feel all over. Not just tonight, but tomorrow too. Inside feature - Cradles neck and shoulders.Cool-to-touch : Breathable, high-stretch performance fabric with cool-to-touch features