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The"Swatch"Story The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle. From the Manufacturer Blue plastic case with a blue (multi-shade) plastic strap. Fixed translucent plastic bezel. Blue (multi-shade) dial with white hands and Arabic numeral hour markers. Dial type: analog. Quartz movement. Plastic crystal. Pull / push crown. Solid case back. Case diameter: 34 mm. Case thickness: 8 mm. Round case shape. Band width: 20 mm. Water resistant at 30 meters / 100 feet.