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Product description Red dial enhanced by luminous silver hands. Red plastic case with a red plastic band. Quartz movement. 30 meters / 100 feet water resistance. Fixed bezel. Plexiglass crystal. Translucent caseback. Tang clasp. Pull / Push crown. Case size 41 mm x 7.2 mm. Band 19.7 mm x long. Swatch SUOR701 FW2010 Watch. The Swatch Story The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatch’s entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.