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The gum power rangers timer light toothbrush is an illuminated and colorful way to educate your child about the importance of brushing, the prevention of plaque buildup, and the foundations for a Lifelong healthy mouth. Many professional organizations worldwide, including the American dental Association, endorse a two-minute minimum brushing time for effective cleaning and plaque removal, however, the majority of children (and adults) brush for less than one minute. The gum power rangers timer light toothbrush has LED lights that illuminate the entire brush and Flash for 60 seconds indicating the minimum time to be spent on each row of teeth (one minute on the top and one minute on the bottom).