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Product Description NEW BOMBSHELL VOLUMIZING HAIR DRYERSultra's NEW Bombshell Volumizing Hair Dryer features Advanced Care™ technology combines a unique ergonomic, balanced exterior with sophisticated internal electronic system to create shiny, Bombshell-worthy hair styles with less heat damage and more volume.Highlights:Advanced Care™ Technology creates shine, reduces frizz and dries hair uber fast all in one ionic, ceramic ultra-light power dryerBonus: Comes with Two Styling AttachmentsTechnology Call Outs: Advanced Care™ technology combines a unique ergonomic, balanced exterior with sophisticated internal electronic system to create shiny, Bombshell-worthy hair styles with less heat damage and more volume.Ceramic coated grill generates near infrared rays to penetrate the hair shaft and create shineUniquely designed internal electronic system allows for a compact design, yet all the power of large hair dryersAir exits via technologically advanced system to create a quieter drying experienceRemovable airflow exit cover allows for easy cleaningIonic Generator built inside creates negatively charged particles to reduce frizz and staticCool shot with locking feature makes locking styles a breezeControlled internal temperature setting means the handle stays cool while the dryer emits heat to the hairPowerful, long lasting 1600-watt DC motor dries hair lightening fast without the weightInternal motor designed for a quieter blow dryExchange button for focus and extended air flow giving you endless styling optionsCOOL-LOW-MED-HIGH setting, cool buttonComes with two styling attachments– a wider directional nozzle for rapid dry in a focused stream and a narrow nozzle for precision volumizing styling9 ft no tangle cord2-Year Warranty Brand Story Sultra’s luxury line of hair styling tools have the quality you deserve. Launched in 2010, Sultra’s corporate headquarters is located in Los Angeles where these hair essentials are designed and tested.