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INTRODUCING GO SERIES WITH CERAMIVAC We wondered if you loved your favorite old ceramic coffee mug for reasons more than it boasts 'Pirates love the booty' or, if it was because you liked nuking your coffee before you'd even finished your Cheerios so, we did some research. Turns out that you actually liked the smooth fired finish of the ceramic and the fact that it didn't smell like an old penny like that tin camp mug you used as a kid. And you wished it stayed hot longer. Well, we just made your new favorite, the GO Series with Ceramivac - with all the same tough Stanley steel + famous thermal retention, now with Ceramivac technology, a smooth fired ceramic finish to tame your inner savage. And like every great pirate, you only wanted one cup for tea, water and rum so, this collection serves you long past breakfast. Coffee in the morning, water all day and backyard beers at night just - Drink. Rinse. And GO Ceramivac technology combines the smooth-fired feel of a ceramic mug with legendary Stanley insulation. No metallic taste or odor.