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Our story began in 1995, when our founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Our first drink, SOBE Black Tea 3G, was an unheard of blend of Ginseng, Guarana and herbal ingredients. Today we offer a diverse range of SOBE ELIXIR and Tea products that are defined by exotic flavor combinations, the use of real sugar and stevia, and the inclusion of vitamins. Unapologetically bold and wickedly tasty, SOBE beverages are refreshing and delight the taste buds with an insane rush of flavor.