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Similac For Supplementation is designed as a gentle introduction to formula for breastfeeding moms. This milk-based, iron-fortified, non-GMO formula has 10% more prebiotics than Similac Advance and provides complete nutrition for your baby. Our exclusive blend of nutrients supports strong bones, digestive health, and brain, eye, and immune system development. Similac is the NO.1 brand chosen by parents and the first leading formula brand with no artificial growth hormones. Total US infant formula, all outlets as of 12/2019, Nielsen data. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Ingredients not genetically engineered.