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The Rebirth of cool. Shift was created on the promise to make riding fun, day in and day out. We set to recapture that original feeling of freedom, speed, youth, fun mixed with personalities that capture our ideal free-riding. Freedom. Youth. Fun. Speed. Personality....This is what makes Shift and this is where we intend to keep it.Not everyone races, so why dress like someone who does? The Shift Recon gear is defiantly anti follow the crowd and chooses to blaze its own path with a relaxed, over the boot fit and style unlike anything else out there. Zip off pant legs let you wear them as shorts if you're in the mood and no need to tuck in the jersey, it's made to be worn casual style.