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For sensitive teeth and healthy gums. Relieves painful sensitivity. Dentist recommended brand. Use Sensodyne whenever you normally brush: It contains Potassium Nitrate, clinically proven to reduce painful sensitivity. It provides fast relief of tooth sensitivity within two weeks. It has fluoride for cavity protection. It fights tartar and plaque build-up above the gum line, and promotes healthy gums with regular brushing. Its great taste keeps mouth feeling fresh and clean. It whitens teeth by removing surface stains. No. 1 dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for over 20 years. Brushing twice a day with Sensodyne builds a shield of protection against painful sensitivity. And, since Sensodyne has fluoride, it helps protect against cavities too. This product contains no sugar. Made in USA.