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Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact, and aids in the prevention of dental cavities. Dentists have reported a growing dental health concern due to changing modern diets: Acid erosion. Even teeth without cavities can be affected. Acids in everyday food such as some fruit and acidic drinks, like orange juice and wine, can dissolve minerals from our teeth, softening the enamel surface which is then more easily worn away. As the enamel becomes thinner, teeth can become visibly less white, weaker and sensitive. This toothpaste is formulated to help protect against the effects of acid erosion and also gently, yet effectively remove stains, helping restore teeth to their natural whiteness. As it contains fluoride it also provides the benefits of a regular toothpaste. Plus, its cleansing mint flavor helps keep your mouth feeling fresh and clean. Suitable for people with sensitive teeth.Active Ingredients: Potassium Nitrate 5%; Sodium Fluoride 0.15% (w/v Fluoride Ion)