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Buying BUBBLE WRAP brand bubble cushioning made with at least 90% post-industrial recycled material reduces plastic waste by helping to increase global demand for recycled plastic and encourage investment in recycling technology innovation. As the inventors of Bubble Wrap brand cushioning over 50 years ago, our secret to a better bubble has always been keeping the air in the bubble. Our high-performance Bubble Wrap brand material is manufactured with a Barrier Bubble layer that retains air and maintains its cushioning performance. Bubble Wrap brand offers many advantages over other types of cushioning, including reduced material, labor and shipping costs with better cushioning performance. Significant air retention equals better cushioning performance. Multiple impacts during the shipping cycle can cause material to compress without recovery, resulting in a loss of thickness and cushioning performance.