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Scoring Points: How Tesco is Winning Customer Loyalty
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About Scoring Points: How Tesco Is Winning Customer Loyalty
Product Description * 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme Review ""Want some pointers on how a well-run supermarket loyalty program should work? Then you might want to pick up a copy of Scoring Points: How Tesco is Winning Customer Loyalty, a new book by Clive Humby and Terry Hunt with Tim Phillilps. The book chronicles the development of the Tesco Clubcard, widely regarded as the world's most successful loyalty operation. Launched in 1995, the program has helped Tesco become the United Kingdom's No.1 retailer, as well as the world's most successful Internet supermarket, one of Europe's fastest-growing financial services companies, and arguably one of the globe's biggest exponents of customer relationship management. Dunnhumby, Humby's firm, developed the Tesco Clubcard and has opened an office in Cincinnati to help Kroger Co. improve its own customer loyalty program.""--Richard Turcsik, Supermarket Grocery Business About the Author Clive Humby is chairman and founder of leading UK marketing analysts dunhumby, whose blue chip client list includes Tesco, Tesco Personal Finance, BMW, House of Fraser, Centrica, Lever Faberge, Proctor & Gamble and major retailers around the world such as Kroger (US) and Coles Myer (Australia). Clive is also Visiting Professor, Integrated Marketing, at Northwestern Univesity, Chicago. Terry Hunt is chairman of EHS Brann, the second largest direct marketing agency in Europe with clients that include Tesco, the AA, British Gas, MINI, The Economist, Cadbury's, National Savings, Peugeot and Barclays. As leading specialists in data-driven marketing, CRM, segmentation and customer loyalty, Clive and Terry together have been major influences behind the development, launch and creative management of Tesco Clubcard. Tim Phillips is a freelance journalist. He has written for The Wall Street Journal Europe, The International Herald Tribune, The Guardian, The Observer, and The Sunday Times about business, the internet and technology. Tim is currently the Managing Editor of Performance Plus Magazine and regularly appears on BBC TV and Radio and Sky News. His books include Scoring Points (Kogan Page).
