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What is this product? Bleaches work by carefully depigmentation the hair to produce permanent results however achieving the popular cool blonde tones. With Schwarzkopf Professional s Igora Blond products you can achieve the perfect blonde hair colour. More info: Anti-yellow-effect formula is active against unwanted gold tones which might occur in conventional bleaching. Simple mixing system for perfect illumination. Unique texture for secure and clear brightening blonde shades. Sodium silicate magnesium carbonate hydroxide sodium persulfate ammonium persulfate paraffinum liquidum mineral oil huileminerale acrylates copolymer dimethicone cellulose gum copolymer dimethicone cellulose gum disodium edta glycine silica polquatermium sodium hexametaphophate dimethicone parfum geranoi citronellol. Apply immediately after mixing power. Even distribution and sufficient amount of product ensures the best starting at the nape area.