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Product Description Let’s blur the lines, shall we? We’re airbrushing your lips, making them appear plump, smooth, and primed. This plumping primer gently plumps your lips without the use of irritating ingredients. Wear by itself for the silkiest nude lip you’ve ever felt, or with color, which will now last longer than you’ve ever imagined. Brand Story Sara Happ set out to create lip products that do exactly what they say they’ll do: exfoliate, hydrate and heal. What started in her kitchen in 2005 is now a cult classic sold worldwide.