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Product Description Get insider details on how to operate a successful barRunning a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting.The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on.Understand the bar business and important legal issuesStock the necessities, including equipment and inventoryPromote your business using marketing and social mediaManage expenses and control cash flowWhen run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started. From the Inside Flap Learn to:Write a business plan, obtain a liquor license, and make a profitStock your bar like a pro with great selectionsPlan top-notch drink and food menusHire and train a winning staffThe easy way to break into the bar businessIf you want to BYOB (be your own boss) and fulfill your dream of running your own bar, this hands-on, friendly guide has everything you need to get started. You’ll discover how to obtain a liquor license, manage inventory, plan drink and food menus, meet financial and legal requirements, attract customers, make a profit, and more!Raise a glass — get a crash course on the bar business, including tips for getting started, creating your concept, picking your name, and deciding whether you have what it takes to liven your town’s nightlifeSetting up — find the best location for your business, make it into your own, and stock your bar, from equipment to appliances, bourbon to beer, and everything in betweenPlease your patrons — discover tips to find, train, manage, and retain employees who will keep customers happy—and your bar stools full—every night of the weekMoney matters — get trusted guidance on how to buy products the right way to effectively manage your inventory and cash flow, and find out which numbers to watch in the bar businessOpen the book and find:How to put your business plan togetherTips on planning and creating your menusThe scoop on keeping your bar’s bottom line from hitting bottomAdvice on how to bring in new customers while still keeping your regularsWays to build goodwill in the community and reap the rewards in your businessHow to avoid common problems that plague many a bar owner From the Back Cover Learn to:Write a business plan, obtain a liquor license, and make a profitStock your bar like a pro with great selectionsPlan top-notch drink and food menusHire and train a winning staffThe easy way to break into the bar businessIf you want to BYOB (be your own boss) and fulfill your dream of running your own bar, this hands-on, friendly guide has everything you need to get started. You’ll discover how to obtain a liquor license, manage inventory, plan drink and fo