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Riches in Niches: How to Make it BIG in a Small Market
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About Riches In Niches: How To Make It BIG In A Small
Product Description Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as "experts" in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the "experts" from the service professionals who may have identical--if not better--skills, but whom no one has ever heard of. You will learn: -Why positioning yourself as an Expert in a Niche--a sweet spot known as a nichepreneur--is the most surefire route to success any service professional could want. -The GEL Formula: Friedmann's proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit. -The Seven Secrets nichepreneuers need to know to create, claim, and benefit from their Expert Identity. -Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of "Being the Expert." Friedmann knows what she's talking about. For more than 20 years, she's been the "Tradeshow Coach," one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known nichepreneuers, and you've got a book that's jam packed with useful information to transform today's career into tomorrow's success story. Review "Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business successG.This is the 'must read' business book of the year." --Rick Segel, CSP, author, The Essential Online Solution and The Retail Business Kit for Dummies, Reviews From the Back Cover "Susan shows how focusing on a niche will help you become rich. Packed with valuable, hands-on information, Riches in Niches is a must-have book for every entrepreneur--or Nichepreneur!" --Dr. Ivan Misner, founder of BNI and New York Times best-selling author of Truth or Delusion?: Busting Networking's Biggest Myths "I'm a real believer in niche marketing. I think it's responsible for my success as a professional speaker. Susan Friedman has written a superb book that will make you see your career in a new light and lead you on to even greater success." --Roger Dawson, author of Secrets of Power Negotiating "If you want to transform yourself from one of a million to one of a kind, you need Riches in Niches! This book tells you exactly how to stand out in a crowded marketplace--and profit from it!" --Steve Waterhouse, CSP, author of The Team Selling Solution "Susan Friedmann has written a "from rags to niches" book which proves why she's the master of small markets. Riches in Niches is an invaluable work which shines light into every crevice, corner, and choice you'll find in smaller markets. The markets are small, the book is huge, your potential after reading it is vast." --Alan Weiss, Ph.D., author of Million Dollar Consulting "At last, a book that addresses the key to contemporary marketing. Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success....This is the `must read' business book of the year." --Rick Segel, CSP, author of The Essential Online Solution and The Retail Business Kit for Dummies "Break through the clutter and be bold. Great advice for a powerful business development strategy." --Randy Gage, author of Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich! "Using real-life examples from countless success stories, Susan Friedmann has written t
