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Easy setup You don't need an extra hub or controller.Install the bulb in correct socket holder,connect smartphone to wifi,download free APP "Magic Home WiFi",connect bulb to smartphone in APP. Color Changing And Dimming RGB 16 million colors changing with separate warm white color-not mixed white.1%-100% dimmable. Group Bulbs 1 smartphone can control up to 50 bulbs,you also can creat group for each bulb and rename them. 20 Preset Models White srobe flash,seven color jumping change etc 20 preset color changing models.Color changing speed also is adjustable! Music Sync Playing your music,bulb's color would change automatically with the music tone. DIY Mode It allows you DIY color changing mode,save it,then you can control the bulb change color with your mode. MIC Sync Talking to your smartphone,bulb change color with your tone,you're the master of bulb! Camera & Scene Open phone's camera,find the nice color around you,then bulb's color would be same. You also can use photos to set up the color,APP would pick up the colors from photo. About Amazon Alexa ControlMake sure you have signed into your Magic Home Cloud account and have enabled your smart wifi lights for remote control.Magic Home Skill ONLY support ON/OFF and Dimming Magic Home Wifi Led Bulbs at the moment,NOT support colors and modes changing! Have interst to try? Click "Add to Cart" at the top right corner,even take 1-2pcs for testing first,change the way you see light!