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Published in 1915. "Probably the single most influential sign making book of its time. The beginning of the book worked as a textbook for learning the sign trade while the remaining section is loaded with outstanding period artwork and alphabets. Frank was responsible for most of the illustrations and alphabets but it is also interlaced with layouts designed by other outstanding designers of the time. Frank Atkinson also produced a variety of additional books on sign painting-all good- but this one stands out of the group."