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Product Description “The fighter’s life is not an easy one. No one knows that more than Michael Bisping. But few have done it better.” ―Thomas Gerbasi, UFC.com Britain’s own Rocky Balboa, Michael Bisping tells the incredible story of how he went from rough and humble beginnings and then on to a legendary career capped by winning the Middleweight Championship. “If I quit the first time I tasted defeat, I wouldn’t be here now,” Bisping once said. The ultimate UFC underdog, Bisping fought his way to Number One contender status three times, only to be knocked back. But he refused to give in, clawing his way to his first World Title shot at the age of 37―when he finally became champion in one of the greatest upsets in UFC history. Loaded with the humor and brutal honesty that first won him a following and made him one of the sport’s biggest stars, Bisping recounts his record setting 13-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson. “The Count” tells his story in a way that only he knows how. “[An] unprecedented look at one of the most incredible―and most entertaining―careers the UFC has ever seen.” ―John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show Review " Quitters Never Win is one of the very best MMA books ever written. I covered Bisping’s career for over a decade and thought I knew his story as one of the all-time greats. But I learned so much about him and his struggles from reading this book. As a fighter, Bisping was tenacious, exciting and always entertaining. The same can be said of his autobiography, which is the perfect behind the scenes look at one of MMA’s true legends.” ―Ariel Helwani, mixed martial arts reporter for ESPN "Michael Bisping is one of the greatest fighters in UFC history, but he's also one of the most entertaining and interesting figures to ever set foot in the Octagon. Bisping spent a decade entrenched in the most grueling sport on the planet before finally achieving his dream of becoming a UFC champion―he is the absolute embodiment of the claim that 'quitters never win.' This biography gives an unprecedented look at one of the most incredible―and most entertaining―careers the UFC has ever seen." ―John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show “To call Michael Bisping’s UFC career anything other than astonishing is to sell it well short. This book touches every corner of Bisping’s life, and connects it all―the triumphs, the setbacks, the resolve, and the improbable heights at the end―through the crossroads of the cage. If there’s only one thing that can match the heart he showed in his career, it’s his ability to recount it in his own voice. Quitters Never Win underlines why there will never be another Michael Bisping.” ―Chuck Mindenhall, senior writer for The Athletic “Michael Bisping had one of the all-time great careers in the UFC. You read his autobiography and have to keep reminding yourself the book isn’t a made-up story. Bisping really did these things. All this really did happen.” ―Dave Meltzer, editor of the Wrestling Observer newsletter “ Quitters Never Win is heart-pounding exciting, laugh out loud funny and, at times, simply heartbreaking. As he notes with horrific detail in the book, Bisping has sight problems, but he nevertheless takes a long, unflinching look back on the good, the bad and the ugly of his astonishing Hall of Fame career.” ―Gareth A Davies, boxing correspondent for The Telegraph “Michael Bisping embraced playing the villain but it is impossible to cast him as the bad guy after reading this autobiography. Bisping tells genuine – and often hilarious – stories from his past as well as the arduous journey he travelled to finally become UFC champion. Bisping was never anything other than authentic during his fight career, and this deep-dive into his life is no different.” ―Damon Martin, reporter for MMAFighting.com “A thrilling tale of