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Pyure Organic Blend Stevia Sweetener is our most dynamic product to date! Pyure is a granulated blend of the highest quality Organic Stevia and Organic Erythritol, creating the same taste and feel as conventional sugar without the added calories or carbohydrates. Organic Stevia is a highly sustainable plant that is part of the sunflower family and is approximately 300x sweeter than sugar. Organic Erythritol is a non-nutritive sugar alcohol that is 70% the sweetness of sugar and can be found naturally in many fruits and vegetables. When combined, these two ingredients create a sugar substitute that is deliciously sweet and perfect for those with sugar sensitive, diabetic and ketogenic lifestyles. From sweetening your morning coffee to baking your favorite treats, this stuff is a cult favorite and a kitchen must-have.