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The all new cell Magma is a great new addition to PUMA’s 10cell technology family. The tooling features a chunky yet lightweight eva compound. The lateral midsole and heel features a large sized 10cell unit to provide stable cushioning, bold color, and add flare to the shoe. Rubber coverage on the outsole provides traction and control. the upper features a bold modern design language. Synthetic leather overlays provide premium detailing, while a mix of pieces and panels allow the opportunity for trend relevant color blocking or commercial, tonal colorways. Translucent molded formstrip branding retains optimal brand visibility.