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Introducing the all new lqdcell challenge. This model fuses authentic PUMA dna, innovative technology, and early 2000’s trend to create a sure winner. Lqdcell is highlighted in an exaggerated oversized way in the heel for stable cushioning. The low-profile stance in the toe offers a sleek look, while the three dimensional rubber wrap up offers enhanced stability and durability. In the upper, a flowy organic design language combined with a dynamic collar shape gives this model eye-catching shelf appeal.