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The all new cell phantom takes PUMA’s cell technology and uses it in a previously unseen way. The tooling features a comfortable eva with bold branding shown on the lateral forefoot. The heel features a sculpted, generously sized cell unit to provide stable cushioning, bold color, and add flare to the shoe. Rubber coverage on the outsole provides traction and control. The upper features a bolder design language, taking cues from our lqdcell products. Micro-perfed suede overlays provide premium detailing, while a mix of pieces and panels allow the opportunity for trend relevant color blocking or commercial, tonal colorways. Formstrip branding retains optimal brand visibility.