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Sight, smell, shape and feel have become the trademark of Primal Elements soaps. The colors and shapes coordinate with unique scents for a beautifully fragrant presentation. All soaps contain over 25% vegetable glycerin, which moisturizes the skin with a rich luxurious lather that rinses cleanly away leaving the skin cleansed and silky smooth. Primal Elements soaps are made by hand in small batches, in approximately 5.5 pound loaves. Our proprietary soap formula is vegan and is sodium lauryl sulfate and paraben free. We use pure essential oils and popular fragrance oils for optimum fragrance. Today, soap can be purchased by the loaf, cut loaf, and shrink-wrap bars.