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How Does Pretty Frank Work? We’re so glad you asked! Most commercial deodorants and anti-perspirants work by filling their products with ingredients like aluminum, parabens, sulfates and other harmful ingredients made in laboratories. While these often work to limit odor and wetness, they can come at a high cost to your health because these ingredients are proven harmful to the body over time. We worked tirelessly to create a formula for an all-natural deodorant that achieved the same results as synthetic formulated deodorants. For example, our aluminum-free baking soda is a powerful natural remedy to neutralizing odor-causing bacteria produced in the armpits. In fact, our entire formula is filled with natural ingredients that work together to create a healthy solution to help you dominate bad odors from your pits.