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Preserve consulted closely with dental professionals to create a toothbrush that gets your teeth cleaner but minimizes your impact on the environment. The design includes a curved handle for those hard-to-reach places and a three-level bristle arrangement to massage your gums while brushing. And while the bristles are brand new, the handle is made from recycled, BPA free, #5 plastic. Preserve Toothbrushes and all Preserve products are BPA free and proudly made in the USA. Each Preserve Toothbrush is recyclable through Preserve's toothbrush Take Back program. Preserve products are cruelty-free and are never tested on animals. Period. Preserve is proud to be a certified B Corp Company, and recognized as a company that is guided by a set of socially and environmentally-focused principles.