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Why a Purse Organizer? A handbag insert is a must-have for anyone who carries a handbag because: 1. Helps organize items in your handbag, tote or purse. 2. Accesses personal items in seconds. 3. Switches bags in a cinch. 4. Adds more structure to a saggy handbag. 5. Prevents sharp objects (e.g. pens, keys, etc.) from damaging your designer bag. How to Choose? 1. Size: Make sure the size of the insert fits into the interior of your handbag. Measure the interior dimensions (L-H-W) of your bag and check it against the size of the organizer. Leave an inch of allowance. 2. Material: Nylon and polyester are commonly used for making handbag inserts and similar in properties. Nylon may have a slight edge due to its smooth texture. 3. Compartments: Check the number and sizes to make sure they meet your needs. 4. Color: Do you prefer tone-on-tone or contrasting colors? 5. Cost: If you are price sensitive, compare prices, design features and quality among brands. Who Needs It? 1. Handbag Aficionados: Who LOVE to splurge on designer handbags and switch bags to match the outfit, season or mood. 2. Moms who carry a diaper bag, but need a place for a wallet, lip gloss, phone and keys. 3. Business & Leisurely Travelers: Add a bag insert inside of your briefcase or a carry-on for easy access through the security check line. 4. Outdoor Enthusiasts: Separate your personal items from the outdoor gear. Color Options: Black, Brown, Blue, Red, Pink & Purple. Care Instructions: Spot clean with a damp cloth 100% Satisfaction Guaranteed or your money back! Organizing your handbag now - Add to Cart