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Head-turning mixed-media design elevates the classic canvas high-top design. Prada was founded in 1913 in Milan by Mario Prada and was originally known as Prada Brothers. In 1978, Mario's granddaughter Miuccia Prada led the company's expansion into distinctive clothing that quickly became a favorite among celebrities worldwide. Currently, Prada is one of the most influential clothing lines in the fashion industry, with an iconic collection that includes sunglasses, handbags, and shoes in addition to men's and women's clothing.