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Double action stain removers. Xtra whiteners remove stains fast. Fluoride protection. Specially Formulated to Remove: Coffee; tea; wine; tobacco & other tough stains! Xtra whitening for whiter, brighter teeth, fast! Plus White's state-of-the-art double action stain removers work like no ordinary toothpaste to remove coffee, tea, tobacco, wine and other food and surface stains. The result? Your teeth will look shades whiter and brighter. Guaranteed. Plus White toothpaste also helps remove plaque to control tartar. In addition, the fluoride works to protect your teeth against cavities, while the long-lasting minty taste leaves your mouth feeling refreshed every time you brush. Contains no animal fat. Manufactured in Canada.