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Product Description The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses. Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next. Review "Omar and the team at Accenture have written a wonderful book that outlines what it takes to succeed in a world changed-and super-charged-by technology-based disruption."― Satya Nadella, CEO,Microsoft "For any of us that are trying to build long-standing, sustainable businesses-which is hard-the most important thing is to listen carefully to what your customers want from you and then move quickly to innovate to improve the customer experience. Omar and his colleagues provide practical information and real-world examples that will be useful to companies looking to embrace change and adopt strategies and technologies to keep reinventing and iterating their customer experiences."― Andy Jassy, CEO,Amazon Web Services (AWS) "In Pivot to the Future, Omar Abbosh and his coauthors make a powerful case that successful innovation is a long-term game that requires constant pivots to evolve and change. Pivot to the Future will excite, energize, and empower leaders, helping them innovate intelligently, keep moving forward, and always be future-ready."― Michael Dell, Chairman and CEO,Dell Technologies "Every company is seeking to reinvent itself. Pivot to the Future provides powerful and stimulating concepts, ideas, and examples that can help guide these efforts. A must read for anyone who is looking for help on the journey!!"― Hubert Joly, chairmanand CEO, Best Buy "We all face disruptive transformations fueled by digital technologies. Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World is an invaluable testimony on how Accenture very successfully transformed and adapted. It takes more than a new strategy, it takes a new approach to strategy. It is a well-structured guide on how to 'wisely' pivot a business towards new opportunities in the digital age and definitely a must-read."― Jean-Pascal Tricoire, chairman and CEO, Schneider Electric "The 'wise pivot' concept is a powerful framework that can shape top leadership teams' decisions around digital strategies and new operating models. With the help of Omar, we used that framework to develop a digital strategy that strikes the balance between growing our core business and shaping new ways of operating."― Giovanni Caforio,CEO, Bristol-Myers Squibb "We'd better be ready for disruption. I like the strategies I'm seeing for unlocking trapped value and simultaneously reinventing legacy, current, and new areas of a busi