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Product Description Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer. Review "You may never think pink again about breast cancer after reading Sulik's sobering and lucid critique of what she calls 'pink culture'.... Sulik's call to 'take a road less pink' demands to be heard." -- Publishers Weekly "In this provocative and eye-opening critique, medical sociologist Gayle Sulik makes the case that breast cancer culture is increasingly frivolous and commercialized--with patients paying the price."--Catherine Guthrie, Better Homes and Gardens "Breast Cancer Awareness Month has become a distracting sideshow, a situation that sociologist Gayle A. Sulik explores in compelling depth in her new book, Pink Ribbon Blues." --Katherine Russell Rich, Slate "Treads an interesting middle ground between the academic and the journalistic as she analyzes giant hunks of information and opinion, and also interviews patients to illustrate her points." --Abigail Zuger,M.D., New York Times "Well-written and extremely well researched, Pink Ribbon Blues demonstrates how pink consumption has transformed breast cancer from a stigmatized disease and individual tragedy to a market-driven industry of survivorship." --Sukari Ivester, Sociology of Health and Illness "Gayle Sulik takes us behind the pink curtain to a peculiar culture where sentimentality takes the place of scientific evidence, personal transcendence fills in for political action, and lofty platitudes replace actionable goals. Pink Ribbon Blues is the Frommer's travel guide to the country of breast cancer." --Sandra Steingraber, author, Living Downstream: An Ecologist's Personal Investigation of Cancer and the Environment "An excellent book that sheds new light on the construction and implications of breast cancer culture in American society. Her extensive research and thought-provoking analysis challenge current beliefs of what breast cancer means for diagnosed women, survivors, and advocates. This book is a must-read for all players in the breast cancer culture and anyone interested in women's health."--Kathy Charmaz, Professor of Sociology, Sonoma State University "In Pink Ribbon Blues, Gayle Sulik has brought sociological, feminist and media theory together for a deep and broad analysis of the consumer world of breast cancer. She has complimented all of that with a deeply humane and personal engagement with the women who are living with breast cancer in a world where the pink ribbon culture constantly needs disruption and questioning. BRAVO!!!!!"--Janet Gray, Director, Program in Science, Technology and Society, Vassar College; Board Member, Breast Cancer Fund "In this thoughtful, eye-opening and searing examination of the pinking of breast cancer, Sulik shows how pink culture lurches from selflessness to selfishness, giving new meaning to the ferocity of survivors and she-roes."--Devra Davis, National Book Award Finalist, author of Disconnect: The Truth about Cell Phone Radiation and Your Health (2010), and The Secret History of the War on Cancer (2009), Founder, Environmental Health Trust, and Visiting Professor, Georgetown University "It's about time! We've been needing this book--a smart, critical, thoughtful analy