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Pictures, Pop Bottles and Pills: Kodak Electronics Technology That Made a Better World But Didn't Save the Day, Second Edition (2)
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About Pictures, Pop Bottles And Pills: Kodak Electronics
Product Description This is not a technical book about electrons and photons. Rather, it is about people and their innovative ideas, and how these ideas were brought to life in new products. It is about the challenges of moving ideas from a development lab to the marketplace, and how some management decisions at Kodak influenced that movement. Brad's candid, first-hand account explores the evolution of electronics at Kodak, and how it expanded with the explosion in electronics technology. Brad describes Kodak innovations from 1960 to 2019, including Kodak's work on spy satellites, photographing the moon from a moon-orbiting satellite, office copiers, automated document management, and many other leading-edge products in consumer and commercial markets, both those that were successful and some that never made it to the market. A second story line is Brad's personal reflection of how Kodak went from being a corporate giant to bankruptcy. He writes, "When we first published this book in 2013, I had no thoughts about a second edition. None. About 1,000 copies are now in circulation, and through the years I've gotten over 50 emails from friends and colleagues. One complained that I was 'too soft on management.' That was correct by intention; my purpose was to document how Kodak's work in electronic photography made our lives better. All the rest enjoyed the book, and some made interesting comments, like: 'What about the Griffin Project?' 'The Manned Orbiting Lab is now declassified,' and, 'The Ektaprint Copier had a big impact on Xerox.' Thus inspired, I kept collecting news articles, inputs and comments on Kodak through the end of 2019. But now, in this first year of the new decade, 2020, I decided it was time to publish the second edition, to round out the story about Kodak's contributions. I believe it is safe to say that the story of Kodak is not complete, and I look forward to understanding more in the future, as I hope you do as well." Review "I can think of no one better to relate the challenges, successes and failures experienced by the Kodak community during this time of transition. ... Told with wit and humor, it is an enjoyable read for anyone interested in the history behind today's 'imaging everywhere' society." --- Steven J. Sasson, Digital Imaging Consultant and Retired Kodak Engineer "This sometimes whimsical book is a must read for business strategists, investors weary (and wary) of executive hubris, CEOs themselves, digital techies, historians, and even NASA fans. ... a sad tale [but] also a very important book, one that only a consummate insider ... such as Dr. Brad Paxton could write." --- Dr. Joseph J. DiStefano, Professor Emeritus, IMD Institute for International Management (Lausanne, Switzerland) and Richard Ivey School of Business, Western University (London, Canada) About the Author Dr. Paxton graduated with a Bachelor of Science degree in electrical engineering from Rensselaer Polytechnic Institute, a Master of Science degree in applied mathematics, and a Doctorate in electrical engineering from the University of Rochester. During his 32-year career at Eastman Kodak, he served as general manager and vice president of both the Electronic Photography and the Printer Products Divisions, and retired in 1992 as director of the Electronic Imaging Research Laboratories.His company, Advanced Document Imaging (ADI, LLC), helped the U.S. Census Bureau develop and use electronic imaging methods to process the Year 2000 Decennial Census. ADI has also done systems software testing for both the 2010 and 2020 Decennials and is currently helping the Bureau test data quality in the ongoing American Community Survey.
