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The Peugeot Story Peugeot watches have been redefining fashion since 1957. At its inception, Peugeot was a manufacturer of luxury, handcrafted, gold timepieces. After a successful twenty five year run in the luxury category, rising gold prices and market changes dictated a new direction. Peugeot quietly reinvented itself into a well-designed, high-quality watch line at affordable prices. This strategy led to the formation of a new marketplace which later became known as fashion watches. The ability to translate high fashion trends into a watch line that appeals to customers with an eye on style and price has led to Peugeot’s recognition as a proven successful American brand found in better department stores nationwide. From the Manufacturer An adventuresome true chronograph watch made with ceramic. Ceramic watches have a wonderful feel and make quite an impression. The dial features luminous hands, crystal markers, and three sub-dials. It has a round case with a stationary sport bezel. Powered by a premium Swiss movement.