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Advieh (Persia) ... is as essential to the Persian kitchen as Garam Masala is to Indian cuisine and Ras el Hanout is to Moroccan.Persian cooking is made with a delicate balance of sweet and sour and the flavors are subtle and memorable. Quite unlike most other Middle Eastern food Persian cuisine has a flavor all of its own. The ingredients of Persian food are largely the same ingredients that food all over the world is made from and yet when Persian spice is added to a recipe it literally transforms it. Persian cooking uses fruits herbs flowers and ground roots to create a delicate aroma and a rich flavor. Each spice has a purpose and is helpful in maintaining a healthy mind body and soul. Although similar to Garam Masala the emphasis in Advieh is less on hot and more on flavor. Sprinkle Advieh on grilled and braised meats add a pinch to sauteed vegetables and salad dressings or stir it into basmati rice for a Persian rice pudding.