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A priority for most women and girls is appearance and accentuating their natural beauty. However, many cosmetics are geared more towards teens and adult women. Very few can be used by females of all ages! Many look unnatural on younger girls. However, our Prim and Pure lip gloss is a great addition to anyone's cosmetic tools, including young children and women of all ages. This gloss is the perfect gift and will add a touch of elegance to any cosmetic collection. This gloss is thicker and creamier than many other formulas, which gives it a comfortable texture and provides better coverage. Prim and Pure glosses are free of GMOs, parabens, phenoxyethanol, sulfates, PEGs, propylene glycol, petroleum products, silicones, phthalates, and synthetic colors or fragrances. Each lip gloss is cruelty free. In fact, each formula is made with organic ingredients for a natural, clean formula. Some of our natural ingredients include beeswax, coconut oil, and green tea extract. Each gloss tube features a convenient roll-up mechanism. Many conventional glosses have an applicator wand or stick for application; however, this can often be unsanitary and messy. The Prim and Pure gloss resolves both these problems. Because the excess gloss deposited by an applicator wand won't solidify around the rim, this gloss tube is cleaner and germs won't be transferred back into the tube once the lid has been replaced. Because this gloss is subtle and gentle for even sensitive skin, it is perfect for women and girls of all ages, from children to women of all ages. From soft berry reds and natural hues to shimmery pinks and purples, these gentle glosses make great gifts and are something any girly girl in your life will be thrilled to receive.