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Founded in 2014 and located in the heart of New York City's Diamond and Jewelry District, NYC Sterling is the sister company of a larger manufacturer and direct importer of jewelry which has been around since 1985. NYC Sterling takes pride in the fact that we are a modern day jewelry provider who are dedicated to offering our devoted customers the latest trends and stunning designs. Show your loved ones how much they really mean to you by buying them the perfect gift from our wide array of fine quality, creatively designed, and eclectic styled pieces. From sterling silver to stainless steel, our fashion jewelry is passionately designed in order to exceed our customer's expectations, always leaving them happy with their purchases. Fresh color, gorgeous, and elegant - we strive to make jewelry that speaks to our customers, no matter what fashion they desire. - Italian Made Curb Link ID Bracelet.