We specialize in hard to find items
All Categories
Nudge: Improving Decisions About Health, Wealth, and Happiness
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About Nudge: Improving Decisions About
Product Description A New York Times bestseller with more than 1.5 million copies soldNamed a Best Book of the Year by the Economist and the Financial Times “An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.”—John F. Wasik, Boston Globe “Save the planet, save yourself. Do-gooders, policymakers, this one's for you.”—Newsweek Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. Review "[A] new book applying the lessons of social psychology and behavioral economics to everything from health care to climate maintenance. The authors of Nudge . . . agree with economists who'd like to reduce greenhouse gas emissions by imposing carbon taxes or a cap-and-trade system, but they think people need extra guidance."―John Tierney, New York Times "Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas―like energy consumption―where conformity is irrelevant. Thaler has documented the ways people act illogically."―Barbara Kiviat, Time "A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."―David Leonhardt, The New York Times Magazine "Engaging, enlightening."―George Scialabba, Boston Sunday Globe "Sunstein and Thaler are very persuasive. . . . Great fun to read."―Dahlia Lithwick, Slate "An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."―Benjamin M. Friedman, New York Times Book Review "By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"—George F. Will, Newsweek ". . . an excellent rendition of how human beings view choices and make decisions."—Gurumurthy Kalyanaram & Sunanda Muralidharan, International Journal of Pharmaceutical and Healthcare Management Vol 5.4 "As im
