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Product Description Adapt your management methods to harness Millennial potentialNot Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplaceRecruit, motivate, engage, and retain the newest new young workforceDiscover best practices through proven strategies, case studies, and step-by-step instructionsExplore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y')Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselvesIt's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce. From the Inside Flap The first edition of Not Everyone Gets A Trophy proved to be wildly useful to managers who lead the young workforce—many consider the book required reading for every leader. To continue bridging the gap between generations within any industry, Bruce Tulgan pushes his original concept further in this Revised and Updated edition with new research into the finer distinctions between the first and second wave Millennial generations along with expanded best practices for engaging, motivating, and retaining top talent.The step-by-step approach covered inside is grounded in more than a decade of data collecting and analysis, as you’ll see firsthand through actual conversations with Millennials and those who manage them. This revealing look into the expectations each generation brings to the workplace comes with reliable, concrete ways to get Millennials onboard and integrated into your company’s culture. This vastly misunderstood demographic of young workers is driven, innovative, and hungry for success in the real world, without sugarcoating—they just need the right type of leadership to show them how to attain the money, flexibility, training, interesting projects, and access to decision-makers they want. All-new case studies illustrate timely scenarios team leaders encountered in a variety of industries, including food and beverage, construction, computer programming, consulting, customer service, and many others. Even if you’ve read the first edition, this expanded edition gives you such eye-opening takeaways as: All-new coverage discussing Millennials as two distinct generations—Generation Y and now ZEvidence-based debunking of the most common myths about Millennials in the workplaceHandy action steps for tuning into Millennials’ unique mindsets and motivationsThe four secrets to providing the “parental” tutoring support Millennials crave without assuming emotional responsibilityIt’s no longer a choice—the type of effective leadership that wins a competitive edge today understands Not Everyone Gets A Trophy, Revised and Updated. From the Back Cover Praise for Not Everyone Gets a Trophy“Thanks to Bruce, a management revolution has taken pla