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Problem: You want a laundry soap that not only gets clothes their cleanest, but that’s also environmentally friendly. And while some believe that using more soap or detergent will get their clothes cleaner, that’s not always the case. In addition, all those chemicals are bad for you, not to mention the environment. Solution: Our environmentally friendly Ultra Power Plus Laundry Detergent is the right formula for your family. It gets your clothes their cleanest, and because you only need to use a little, you save money. Plus, it works great in both conventional and high-efficiency washing machines.