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THE ICON, ELEVATED. The Nike Air Max 1 SE Men's Shoe updates the original for the season while retaining the revolutionary cushioning that made it famous. Nike Air Max Origins Nike's revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort-suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.