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Product Description Your self-confidence can have 54 different shades so don’t be afraid to unlock them. Discover our first permanent color that helps block damage, includes conditioners at every step and contains our breakthrough and revolutionary dye molecule ME+*that reduces the risk of an allergic reaction. Change your hair color fearlessly. #ColorFearlessly From the Manufacturer The secret to our natural looking color is Clairol's exclusive ColorBlend Technology, which expertly blends 3 complementary tones into every shade. The result? Natural looking color that's perfectly true to you!