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THIS OFFER IS BEING ISSUED TO YOU FOR PROMOTIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE A CREDIT, CHARGE, DEBIT OR GIFT CARD. GOOD FOR ONLY NEW PURCHASES OF NHL 17 DELUXE EDITION ("PRODUCT"). OFFER EXPIRES UPON PRODUCT RELEASE. ACCESS TO EQUIPMENT BUNDLE & CELEBRATION PRE-ORDER BONUS MAY REQUIRE USE OF A SINGLE-USE REDEMPTION CODE, WHICH EXPIRES SEPTEMBER 13, 2017. CONSULT YOUR RETAILER FOR CODE DISTRIBUTION DETAILS. ITEMS CAN ONLY BE UNLOCKED ONCE. ITEMS ALREADY UNLOCKED VIA ACHIEVED GAMEPLAY PROGRESSION IN THE GAME WILL NOT BE ENTITLED AGAIN. ADDED VALUE CALCULATED BASED ON NHL ULTIMATE TEAM GOLD PLUS PACK ("GOLD PLUS PACK") PRICE OF $2.00 AT GAME LAUNCH. PRICES MAY CHANGE. DELUXE EDITION PRE-ORDER AVAILABLE THROUGH SEPTEMBER 12, 2016. NO GOLD PLUS PACKS WILL BE DISTRIBUTED AFTER MARCH 19, 2017 AT 11:59 PM EST. CONSULT YOUR RETAILER FOR CODE DISTRIBUTION DETAILS, IF APPLICABLE. GOOD FOR 1 GOLD PLUS PACK ENTITLEMENT EACH WEEK FOR USE WITH ONE ACCOUNT IN NHL ULTIMATE TEAM GAME MODE ("ULTIMATE TEAM") FOR A TOTAL OF 25 CONSECUTIVE WEEKS. REDEEM CODE, IF REQUIRED, AND LOG INTO ULTIMATE TEAM TO CLAIM GOLD PLUS PACKS. TO RECEIVE ALL 25 GOLD PLUS PACKS, YOU MUST FIRST REDEEM CODE, IF REQUIRED, AND LOG INTO ULTIMATE TEAM BY OCTOBER 2, 2016. AFTER FIRST LOGIN INTO ULTIMATE TEAM, LOG INTO ULTIMATE TEAM EACH FOLLOWING WEEK BY SUNDAY 11:59PM EST FOR 24 CONSECUTIVE WEEKS TO RECEIVE THAT WEEK'S GOLD PLUS PACK. EACH GOLD PLUS PACK IS AVAILABLE FOR 7 DAYS AND MUST BE REDEEMED WITHIN THAT TIME PERIOD. FAILURE TO LOG IN TO ULTIMATE TEAM IN ANY GIVEN WEEK WILL RESULT IN FORFEITURE OF THAT WEEK'S GOLD PLUS PACK. EACH GOLD PLUS PACK CONTAINS 20 GOLD ITEMS, WITH AT LEAST 6 PLAYERS AND A MIX OF NON-PLAYER ITEMS. VALID WHEREVER PRODUCT IS SOLD. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER PROMOTIONAL OR DISCOUNT OFFER, UNLESS EXPRESSLY AUTHORIZED BY EA; MAY NOT BE COMBINED WITH ANY PREPAID CARD REDEEMABLE