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Product Description A timeless classic as relevant today as it was in the 80's, the 696 is the perfect go to shoe for wherever your feet take you. From the Manufacturer New Balance, is dedicated to helping athletes achieve their goals. It's been their mission for more than a century. It's why they don't spend money on celebrity endorsements. They spend it on research and development. It's why they don't design products to fit an image. They design them to fit. New Balance is driven to make the finest shoes for the same reason athletes lace them up: to achieve the very best.