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NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making
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About NeuroSelling: Mastering The Customer Conversation
Product Description Your business lives and dies by your customer conversations. But do customers remember you in a sea of sellers? In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services. Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling® to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company's rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position. If your organization: offers discounts to seal the deal has sales cycles far too long lacks a clear sales strategy to grow revenue year over year ...then NeuroSelling presents a clear process to win at the most crucial step in the sales cycle: the point of first impact. Learn how to: get past "rapport-building" and learn to build genuine trust use their problem as the true cost anchor (instead of your product's price) create overwhelming urgency, using their words and situation quantify the scale of your customer's deeper problem create an aligned vision with the customer end the "hard close" and move from salesperson to trusted partner Join the thousands of salespeople experiencing phenomenal growth in their careers and organizations. NeuroSelling®: when neuroscience meets B2B sales success. Review "Whether you're a sales person or a sales leader, your time is too valuable to read another sales book that tells you what you already know. NeuroSelling(R) is very different. It will fundamentally change the way you think about selling and if you apply the NeuroSelling(R) process, it will dramatically improve your results." --Matt Riebel, Chief Sales Officer, Protective Life "This isn't just another book on mastering sales acumen. NeuroSelling(R) is a real-world guide on building trust, strengthening relationships and driving genuine and intelligent sales conversations." --Brad Larsen, Senior Director, Business Development, Mitsubishi Electric "Understanding your customer, how they think and what motivates them to say 'yes' to your sales team is about more than just a relationship--it's an artful science that Jeff explains with masterful simplicity. His insights, experience and methodology in NeuroSelling(R) is a pathway to profitability and should be required reading for any team serious about excelling in today's dynamic marketplace." --Jim Pearson, CEO, NI CO Corporation "This book goes straight to the heart of why traditional sales techniques don't give us the results we want. Then it provides a systematic, scientifically proven path from the inside out; a true people-first approach. Thanks, Jeff, for showing us a better way!" --Nora Stewart, CEO, Entheos "Finally! A sales book that dismantles all of the 'slimy' sales gimmicks of old and addresses the heart and science of a purposeful and successful sales conversation. Do not engage another customer until you have read this book." --Tommy Seay, Director, Business Development, American Express About the Author Jeff Bloomfield is the founder and CEO of Braintrust, a sales & marketing consultancy helping companies have more purpose-driven, impactful customer conversations using his NeuroSelling(R) methodology, resulting in untold millions of dollars in increased revenue. In addition, Jeff is a unique and powerful keynote speaker, bringing his one-of-a-kind message of purpose and transformation to stages all around the world. He lives outside C
