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Professional groomers’ choose this shampoo for its great color enhancing ability that brightens any color of coat from white to black. This concentrated deep cleaning shampoo also contains Aloe Vera and Panthenol to help soothe and add moisture to the skin and coat. Excellent for all breeds and is also safe for puppies and kittens over 6 weeks of age and may be used on other small animals. Safe for dogs,cats,kittens,puppies,pets. Contains: an optical brightener with aloe vera, Jojoba oil, panthenol, and vitamins A, D, and E. Dilutes 16:1